Volkswagen of America: Audi 5000 (A) HBS Case Analysis


Subjects Covered
Advertising campaigns
Advertising strategy
Consumer marketing
New product marketing

by
Stephen A. Greyser,
Robert J. Kopp

Source: Harvard Business School

18 pages.
Publication Date: Jan 22, 1991. Prod. #: 591065-PDF-ENG

Volkswagen of America: Audi 5000 (A) Harvard Case Study Solution and HBR and HBS Case Analysis