WE Marketing Group: Building a Global Marketing and Communication Company in China

Subjects Covered
Advertising media
Emerging markets
Entrepreneurship
Growth strategy

by
Ali Farhoomand,
Kineta Hung,
Grace Loo

Source: University of Hong Kong

13 pages.
Publication Date: Sep 25, 2007. Prod. #: HKU734-PDF-ENG

WE Marketing Group: Building a Global Marketing and Communication Company in China Harvard Case Study Solution and HBR and HBS Case Analysis