Were all Connected: The Power of the Social Media Ecosystem

Subjects Covered
Consumer behavior
Marketing communications
Social media

by
Richard C. Hanna,
Andrew Rohm,
Victoria L. Crittenden

Source: Business Horizons

9 pages.
Publication Date: May 15, 2011. Prod. #: BH435-PDF-ENG

We’re all Connected: The Power of the Social Media Ecosystem Harvard Case Study Solution and HBR and HBS Case Analysis