Subjects Covered
Consumer behavior
Marketing communications
Social media
by
Richard C. Hanna,
Andrew Rohm,
Victoria L. Crittenden
Source: Business Horizons
9 pages.
Publication Date: May 15, 2011. Prod. #: BH435-PDF-ENG
We’re all Connected: The Power of the Social Media Ecosystem Harvard Case Study Solution and HBR and HBS Case Analysis