Subjects Covered
Brand management
Consumer behavior
Corporate strategy
Information technology
Marketing strategy
by
Niraj Dawar
Source: MIT Sloan Management Review
9 pages.
Publication Date: Oct 01, 2004. Prod. #: SMR151-PDF-ENG
What Are Brands Good For? Harvard Case Study Solution and HBR and HBS Case Analysis
Subjects Covered Information systems by Lynda M. Applegate, Geoffrey Bock 11 pages. Publication Date: Feb 06, 1995. Prod. #: 195211-PDF-ENG Doing Business […]
Subjects Covered Business ethics Finance Global business Leadership by Clayton Rose Source: Harvard Business School 1 pages. Publication Date: Jul 10, 2012. […]
Subjects Covered Goal setting Middle management Organizational management Resource management Strategy formulation by James L. Heskett 5 pages. Publication Date: Sep 09, […]
Subjects Covered Competition Corporate strategy Decision making Industry analysis Market entry by Charlene Zietsma, Ramasastry Chandrasekhar Source: Richard Ivey School of Business […]
