Why CRM Fails-and How to Fix It

Subjects Covered
Information systems
Marketing

by
Stan Maklan,
Knox Simon,
Joe Peppard

Source: MIT Sloan Management Review

9 pages.
Publication Date: Jul 01, 2011. Prod. #: SMR392-PDF-ENG

Why CRM Fails-and How to Fix It Harvard Case Study Solution and HBR and HBS Case Analysis