Why Every Project Needs a Brand (and How to Create One) HBS Case Analysis


Subjects Covered
Corporate strategy
Operations management
R&D

by
Karen A. Brown,
Richard Ettenson,
Nancy L. Hyer

Source: MIT Sloan Management Review

8 pages.
Publication Date: Jul 01, 2011. Prod. #: SMR394-PDF-ENG

Why Every Project Needs a Brand (and How to Create One) Harvard Case Study Solution and HBR and HBS Case Analysis