Winchell Lighting Inc. (B)

Subjects Covered
Cost allocation
Cost analysis
Marketing channels
Marketing information systems
Marketing strategy

by
Robin Cooper,
Robert S. Kaplan

Source: Harvard Business School

11 pages.
Publication Date: Apr 10, 1987. Prod. #: 187075-PDF-ENG

Winchell Lighting, Inc. (B) Harvard Case Study Solution and HBR and HBS Case Analysis