Subjects Covered
Marketing management
Marketing strategy
Mergers
Product development
by
Ali F. Farhoomand,
Candise Pong-Wa Wai
Source: University of Hong Kong
17 pages.
Publication Date: Dec 07, 2009. Prod. #: HKU878-PDF-ENG
WM Wrigley JR. Company: Innovation in China’s Confectionery Market Harvard Case Study Solution and HBR and HBS Case Analysis