WM Wrigley JR. Company: Innovation in Chinas Confectionery Market HBS Case Analysis

This entry was posted in Harvard Case Study Analysis Solutions on by .

Subjects Covered
Marketing management
Marketing strategy
Mergers
Product development

by
Ali F. Farhoomand,
Candise Pong-Wa Wai

Source: University of Hong Kong

17 pages.
Publication Date: Dec 07, 2009. Prod. #: HKU878-PDF-ENG

WM Wrigley JR. Company: Innovation in China’s Confectionery Market Harvard Case Study Solution and HBR and HBS Case Analysis

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