Subjects Covered
Consumer behavior
Emerging markets
Market segmentation
Small & medium-sized enterprises
Strategic positioning
by
S. Ramesh Kumar,
Shamit Bagchi
Source: Richard Ivey School of Business Foundation
18 pages.
Publication Date: Jun 07, 2011. Prod. #: W11222-PDF-ENG
www.dhonuk.com – Marketing Art in an Emerging Market Harvard Case Study Solution and HBR and HBS Case Analysis
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