Xerox Corp.: The Customer Satisfaction Program HBS Case Analysis


Subjects Covered
Corporate strategy
Customer relationship management
Customer service
Marketing strategy

by
Melvyn A.J. Menezes,
Jon D. Serbin

Source: Harvard Business School

23 pages.
Publication Date: Jan 10, 1991. Prod. #: 591055-PDF-ENG

Xerox Corp.: The Customer Satisfaction Program Harvard Case Study Solution and HBR and HBS Case Analysis